Last updated: 11th September 2025
1. Who We Are
This website (https://pensionsmoneysavinghelp.whitelabelcreatives.com/) is operated by:
Active Content Limited
Soho Works
180 Strand
Temple
London
WC2R 1EA
Company Registration No: 14050230
Email: dpo@acontent.ai
We are committed to protecting your privacy and handling your personal data responsibly and lawfully.
2. What Personal Data We Collect
When you interact with our website, we may collect the following personal data:
- Contact Information: Name, email address, telephone number, postcode.
- Pension Information: Your age group, whether you are retired, the type of advice you are looking for and the approximate value of your pension savings (where provided).
- Technical Data: IP address, browser type, device information, pages visited, and cookies (see Section 8).
- Lead Data: Information you provide in forms to request quotes, offers, or consultations.
We do not knowingly collect data relating to children.
3. How We Use Your Data
We use your personal data for the following purposes:
- To connect you with trusted third-party providers of pension advice and related services.
- To respond to your enquiries and provide customer support.
- To send you relevant information about products and services, where you have consented or where it is otherwise lawful.
- To improve our website, marketing, and services through analytics.
- To comply with our legal and regulatory obligations.
4. Lawful Basis for Processing
We rely on the following lawful bases under UK GDPR:
- Consent: When you actively agree to be contacted by our partners or receive marketing.
- Contract: When processing is necessary to provide you with requested quotes or services.
- Legitimate Interests: For analytics, fraud prevention, and improving our services (provided your rights are not overridden).
- Legal Obligation: Where we are required to process or share data to comply with applicable law.
5. Sharing Your Data
We may share your personal data with:
- Trusted Partners and Service Providers: Pension advisers, pension and annuity providers, and related service providers who may contact you with information, quotes and offers.
- IT and Marketing Providers: Companies providing hosting, analytics, email, and advertising platforms.
- Regulators and Authorities: Where legally required.
We ensure all partners comply with UK data protection laws and only process your data for the agreed purposes.
6. International Transfers
Some of our service providers may be based outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as UK Addendum to EU Standard Contractual Clauses, to protect your data.
7. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law.
Typically:
- Leads data: Up to 24 months.
- Marketing data: Until you withdraw consent or unsubscribe.
- Technical data: Up to 12 months.
8. Cookies & Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences.
- Improve performance and user experience.
- Measure website usage and campaign effectiveness.
We use both first-party and third-party cookies (e.g., Google Analytics, Meta Pixel).
You can manage or disable cookies through your browser settings.
For more information, please see our Cookie Policy.
9. Your Data Protection Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your data where we no longer have a lawful basis.
- Restriction: Request limitation of processing in certain circumstances.
- Objection: Object to processing for direct marketing or legitimate interest purposes.
- Portability: Request transfer of your data to another service provider.
- Withdraw Consent: Where we rely on consent, you may withdraw it at any time.
To exercise these rights, please contact us at: dpo@acontent.ai
You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
10. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
Data Protection Officer
Active Content Limited
Soho Works, 180 Strand, Temple, London, WC2R 1EA
Email: dpo@acontent.ai